Growth Lead – Digital Marketing, Performance

Role Overview

• Define and execute a digital growth strategy aligned with business goals.
• Own growth KPIs and identify opportunities across the full funnel (acquisition to monetisation).
• Lead and optimise paid and owned channels (search, social, display), SEO/SEM, email lifecycle, and content initiatives.
• Plan, launch, and optimise campaigns based on performance, insights, and ROI.
• Manage media planning and marketing budgets across markets.
• Define measurement frameworks and dashboards for key growth metrics.
• Drive A/B testing, attribution, and funnel optimisation to refine growth levers.
• Collaborate with Product, Sales, Customer Success, and Clinical teams on messaging and go-to-market strategies.
• Coordinate with external agencies and partners as needed.

Requirements

• Background in Digital Marketing, Economics, Communication, Design, or similar fields.
• Strong experience in digital B2B inbound marketing with clear ownership of lead generation.
• Proven track record in driving lead acquisition, brand awareness, and revenue growth.
• Hands-on expertise in performance marketing, digital channels, and growth analytics.
• Experience in B2B, SaaS, and ideally Healthcare, Life Sciences, or Consulting environments.
• Familiarity with startup or scale-up settings.
• Proactive, performance-driven team player with strong ownership mindset.
• Strategic thinker with a hands-on, execution-focused approach.
• Fluent in English and German; Spanish, French, or Italian are a plus.

Benefits

• Use your personal benefits budget flexibly and choose the perks that suit you best!