Own and optimize the marketing tech stack (e.g., CRM, marketing automation, attribution, analytics tools)
Partner closely with Sales Ops / RevOps to ensure clean data flow across the funnel
Lead implementation, integration, and ongoing optimization of tools and platforms
Define and maintain funnel metrics from lead → MQL → SQL → revenue
Build dashboards and reporting that drive decision-making (not vanity metrics)
Own attribution models and performance measurement across channels
Ensure data integrity, governance, and documentation
Design scalable marketing processes (campaign planning, launches, lead routing, SLAs)
Improve operational efficiency through automation and clear workflows
Create playbooks and documentation to support a growing team
Partner with demand gen, content, and product marketing to operationalize campaigns
Manage campaign setup, QA, segmentation, and post-launch analysis
Enable experimentation through testing frameworks and performance insights
Act as a strategic partner to Sales, Customer Success, Finance, and Product
Translate business goals into operational requirements
Help align GTM teams around shared definitions, metrics, and outcomes

5-10 years of experience in Marketing Operations, Revenue Operations, or Growth Ops
Deep experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Experience using AI tools such as Anthropic to build workflows and enable visualization
Strong analytical skills and comfort working with data, dashboards, and reporting
Proven ability to design processes that scale
Experience partnering with Sales / Rev Ops in a B2B environment

Marketing Operations Director

Key skills