Lead the regional media strategy (online and offline), ensuring a 360° vision and integration with branding, performance and commercial initiatives;
Manage and develop a technical team, promoting analytical excellence, execution and continuous advancement of media practices;
Monitor, analyze and steer the performance of key marketing and business KPIs (store traffic, physical and digital sales, social selling, live commerce and lead acquisition);
Translate data into strategic decisions, identifying growth opportunities, optimizing investments and improving efficiency (ROAS);
Conduct advanced analyses combining offline media (OOH, TV, etc.) and online channels (Google, Meta, TikTok, influencers), generating actionable insights for the business;
Lead the preparation and presentation of results, learnings and recommendations to executive leadership and franchisees;
Evolve data architecture, tools and media measurement processes, ensuring greater accuracy and intelligence in decision-making;
Co-create, together with franchisees and internal teams, multi-brand regional media plans that respect local particularities and maximize national impact;
Manage the regional media budget, ensuring efficient allocation of investments and prioritization of the highest-return initiatives;
Manage the area’s budget.

Bachelor's degree in areas such as Business Administration, Marketing, Communications, Engineering or related fields; postgraduate/MBA desirable;
Proven experience in media management (online and offline) with a strong strategic and analytical focus;
Experience in people management, team development and leading complex projects;
Experience in measuring media results and building ROI evaluation models;
Familiarity with the digital ecosystem (Google, Meta, TikTok, influencers) and integration with offline media;
Excellent communication and influencing skills for interacting with executive leadership, franchisees and diverse stakeholders;
Structured, proactive, dynamic and results-oriented profile;
Availability to travel.

Here, your Health is a priority . Medical and dental plan . Medication assistance . Health allowance for family members . Free psychotherapy sessions . Telemedicine and second medical opinion . Free flu vaccine . Health care programs
To take care of your Food . Meal voucher or local restaurant (depending on work model) . Grocery allowance . Christmas food allowance
Ensuring Well-Being and Quality of Life in all aspects of life . Gym and studio membership plan . Home office allowance (hybrid and remote work models) . Pet health plan . Birthday day off . Up to 40% discount on our products . Employee association for benefits (agreements and partnerships, multi-brand store, TotalPass gyms, courses and much more!) . Travel and accommodation program
For the Family, our most precious asset . Childcare assistance . Child nutrition credit . Babysitter allowance . School supplies allowance . Legal, psychological and social counseling . Support for parents of children with special needs . Extended parental leave (180 days for mothers and 120 days for fathers)
Mobility for your on-site journey . Transportation voucher and parking (hybrid and on-site models)
Security for protection and financial peace of mind . Life insurance . Funeral assistance for parents . Private pension plan . Payroll-deductible loans

*****Benefit packages are configured according to eligibility rules.

Regional Media Manager

Key skills