Drive strategic account-based marketing initiatives that build meaningful engagement with priority enterprise accounts and translate commercial priorities into marketing programs that deliver measurable business outcomes.
Own full-funnel, multi-channel campaign planning and execution targeting priority enterprise accounts.
Work closely with Sales, Product Marketing, and Ops, you'll design and scale ABM programs from the ground up.
Lead full-funnel, multi-channel campaign planning and execution from prioritization and timelines to delivery and optimization.
Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
Partner with Sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.
Establish repeatable frameworks and scalable processes that support sustained expansion in global markets.

5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
Strong understanding of ABM principles, digital channels, and full-funnel campaign design.
Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns.
Proven experience collaborating with sales leaders and global marketing teams to align around shared revenue goals.
Comfortable moving between strategy and execution with strong attention to detail.
Proficient with Salesforce, HubSpot, and marketing automation tools.
Nice to have: experience with platforms like 6sense or Demandbase.

Integrated Marketing Manager, ABM

Key skills