Create social approaches across teams that feel connected, not silo’d, that contain full funnel planning and ladder up to real business impact.
Collaborate with key teams such as the Account Management teams through owned / organic social, and via Growth and New Business working on pitches and proposals.
Within new business and growth
leading on paid, performance, measurement approaches with tailored responses.
Reviewing current tech stack, tools and licenses to ensure we have the best methods to deliver on client objectives successfully.
Driving commercial success for accounts, understanding targets and pushing growth within retainers.
Own the strategy, structure and success of the Media and Performance department – implementing operational standards across all accounts.
Drive performance across all accounts, inspiring teams, supporting with reporting insight and training sessions.
Setting KPIs in conjunction with teams across paid and owned to ladder up to real business impact.
Showcase fresh paid approaches and measurement tactics, across all clients, working with external teams understand context / challenges.
Testing and innovation – A/B testing, alphas/betas, creative experimentation.
Bring thought leadership and solutions for modern advertising techniques and landscape changes across social.

New business and pitch experience working with integrated teams
Tool stack for broader social understanding > Sprout, Meltwater, Supermetrics, RivalIQ
In-depth experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest
Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools
GA4, Adobe Analytics, etc
Experience with measurement frameworks, attribution and experience with driving results across paid, owned, earned.
Experience with both B2B, B2C and global clients.
Bonus: Experience in other channels such as Paid Search, Programmatic, Display

Channel Strategy Lead

Key skills