Support the execution of conferences, sponsorships, webinars, and hosted/co-hosted events, including pre-event promotion, on-site logistics, and post event follow-up
Assist with the creation and updating of on-brand collateral materials, team biographies, presentations, and website content
Support the development, distribution, and promotion of thought leadership content such as articles, newsletters, case studies, etc.
Assist in the planning and execution of marketing campaigns, including organic and paid digital and social media strategies
Support the coordination and preparation of Requests for Proposals (RFPs) and other client pitches and presentations, as needed
Assist with digital marketing efforts, including social media content coordination and posting
Coordinate and prepare award nominations and submissions
Compile marketing data and assist with preparing analytics and insights related to marketing and business development initiatives
Ensure event attendees and marketing activities are entered into CRM and flagged for relevant nurture campaigns and follow-up coordination
Maintain working knowledge of key platforms such as Salesforce, Pardot, Asana, Oktopost, and others as needed
Conduct market and competitive research to identify trends, offerings and opportunities
Collaborate with regional marketing teams, industry marketers, internal creative and digital teams, and external vendors to support execution on initiatives

High School diploma or equivalent is required
Must maintain current required lecenses and certifications relevant to field of expertise
Demonstrates the ability to communicate berbally and in writing throughout all levelsof organization, both internally and externally
Effective customer service skills
Proficient use of applicable technology
Ability to work in team environment as well as independently
Ability to analyze and prioritize multiple responsibilities

Marketing Specialist

Key skills