Content Marketing Specialist

Givelify is a fintech-for-good company that powers an online and mobile giving app platform, helping nonprofits and places of worship raise over $6 billion. They are seeking a Content Marketing Specialist to develop and execute content strategies that engage their giving community and drive measurable outcomes. This role involves collaboration with cross-functional teams to optimize content for various channels and improve its effectiveness using data and feedback.

Responsibilities:

• Own the successful development and execution of content deliverables that support various marketing and business goals
• Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
• Develop content that effectively communicates Givelify’s value proposition to customers and consistently reflects our brand voice and tone
• Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
• Apply Givelify’s core content frameworks to create clear, consistent, and high-impact content across channels
• Support campaigns and content strategies by executing high-impact, on-time content
• Report on and evaluate content performance using defined KPIs and basic analytics
• Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
• Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
• Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify’s giving community
• Load, manage, and optimize content in our CMS platforms
• Partner cross-functionally to lead stakeholder review sessions, gather input, and incorporate feedback to move work forward
• Manage content workflows, document processes, and proactively communicate progress to stakeholders
• Collaborate with the Creative team to scope and request design assets
• Interview internal and external experts, members of our giving community, and stakeholders to develop compelling stories
• Assist with content planning, campaign execution, and content performance reporting

Requirements:

• Bachelor's degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience in content marketing, content strategy, or a related role
• Strong writing and editing background across persuasive, technical, and other content types
• Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
• Experience using analytics tools like GA4 and Google Search Console to evaluate content performance
• Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
• Understanding of basic marketing principles and content strategy fundamentals
• Experience working cross-functionally and incorporating stakeholder feedback