Develop and execute data-driven CRM strategies that drive revenue growth through cross-selling and up-selling initiatives;
Design and enhance lead qualification and nurturing strategies, ensuring an optimal lead experience throughout the customer journey;
Manage customer relationships, supporting commercial and marketing strategies across the entire customer lifecycle;
Monitor and optimize performance indicators (KPIs/OKRs), turning data into actionable insights for decision-making;
Contribute to the management of the CRM area's matrix budget, ensuring efficiency and return on investment;
Collaborate with partner teams (Marketing, Sales, Data, and Product), fostering integration and a results-driven focus;
Analyze customer and campaign data to generate actionable insights; design and run A/B tests; analyze purchase propensity, behavior, and performance with a focus on continuous optimization of CRM strategies and maximizing results.

Bachelor's degree completed in a field relevant to the role;
Postgraduate degree (in progress or completed);
Knowledge of Digital Marketing or Inbound Marketing;
Proficient in computer skills — Microsoft Office suite;
Knowledge of HTML;
Knowledge of web analytics and Google Analytics;
Knowledge of Power BI;
Experience with Salesforce is a plus;
Experience in project tracking, working with squads, and managing workloads/demands;
Strong organizational and multitasking skills;
Analytical skills and statistical reasoning applied to customer data and purchase behavior;
Knowledge of statistical analysis and analytical modeling applied to CRM data;
Analytical mindset and data-driven orientation, with the ability to identify patterns, trends, and opportunities in customer datasets;
Ability to work effectively in a team.

Senior CRM Analyst

Key skills