You are responsible for the creative core idea for clients, campaigns and always-on setups and develop narratives, tonalities, taglines and conceptual guardrails.
You translate strategic inputs into strong creative concepts and develop format and content logics that are scalable and performance-driven.
You lead creative pitches at the top level, confidently present big ideas to decision-makers and act as a conceptual sparring partner for clients.
You are responsible for the professional development of the creative team and for advancing the overall creative direction of the entire Mawave team.
You work closely with heads of departments on commercial steering and take responsibility for Creative Excellence as a revenue driver.

You have 7+ years of professional experience in a creative, agency or social media environment.
You have several years of experience developing big ideas and campaign concepts and possess strong skills in storytelling, tonality, concept development and creative direction.
You already have leadership experience (functional or disciplinary).
Strong understanding of performance-driven content.
You are familiar with the relevant financial/business metrics in daily agency life and understand how they interrelate.
Confident presentation skills in German and English.
Structured, independent working style with high quality standards.

Great team spirit and a collegial atmosphere with flat hierarchies.
Plenty of fun combined with high professionalism and exciting projects.
Flexible working hours and the option to work from home.
30 days of vacation per year.
Workation & sabbatical: Arrange up to 3 months of workation to flexibly shape your work routine, or consciously recharge with a sabbatical of up to two months.
Non-cash benefits or EGYM Wellpass: Shop for your summer outfit or access over 8,000 sports and wellness offers — on top of your salary.
Tax-free meal allowance: In addition to drinks & snacks, you receive a €7.50 daily meal allowance.
Mobility subsidy: Use public transport and receive €32 per month back.
Multiple team and after-work events per year, such as rooftop barbecues, ski trips or retreat excursions.
Modern, bright office in Munich with city views and good public transport connections.
Your own MacBook for work.

Creative Director, Concept

Key skills