Plan and execute trade marketing activities at the point of sale
Develop communication and visibility materials (POS materials)
Monitor and analyze performance indicators (sell-in, sell-out, stockouts, market share, etc.)
Manage promotional calendar and seasonal campaigns
Support the sales team with strategies and sales enablement materials
Monitor competitors and identify market opportunities
Manage suppliers and partners (agencies, materials production, etc.)
Ensure execution of strategies with franchisees/points of sale
Prepare reports and results presentations
Serve as the focal point for manufacturers/industry partners in trade negotiations

Bachelor's degree in Marketing, Business Administration, Advertising, or related fields
Previous experience in trade marketing, merchandising, or commercial areas, with hands-on experience in point-of-sale activities and interfacing with sales teams
Knowledge of performance indicator management (KPIs), result monitoring, and critical data analysis to support decision-making
Proficiency in Microsoft Office at an intermediate to advanced level, with strong Excel skills (spreadsheets, formulas, analyses) and PowerPoint (creating executive presentations)

Bradesco Health & Dental Plan: Take care of your health and smile with one of the market's top plans.
Meal or Food Allowance: Benefit to ensure healthy, balanced meals.
Equipment: We provide all necessary resources to optimize your day-to-day performance.
Short
and Long-Term Incentives (per policy): We recognize and reward your performance through incentive programs.
Private Pension Plan: Invest in your future with a private retirement plan.
Education Assistance (per policy): Support to help parents with children's education and care.
Life Insurance: We provide peace of mind and security for you and your family.
TotalPass: Take care of your physical health with access to a wide network of gyms and activities.

Mid-level Trade Marketing Analyst

Key skills