Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions.
Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization.
Manage inbound lead flow to ensure timely routing, scoring, and follow-up, while partnering with the commercial team to support effective outbound outreach.
Support sales-led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time.
Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion.
Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable.
Plan and execute account-based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams.
Partner cross-functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy.

3–5 years of experience in B2B demand generation, growth marketing, or a related marketing role.
Experience building and executing multi-channel campaigns across email, paid media, and social.
Strong analytical skills, with the ability to track, interpret, and optimize campaign performance.
Experience managing inbound lead flow and partnering closely with sales to support outbound pipeline generation.
Hands-on experience with HubSpot and Salesforce, and comfort working across a modern marketing and sales tech stack.
Experience collaborating cross-functionally with brand, content, and sales teams.
A strong sense of ownership and accountability, with the ability to manage programs end to end.
Curious, proactive, and energized by testing, learning, and improving over time.

Demand Generation Lead

Key skills