Head of Demand Generation

Role Overview

• Own quarterly and annual pipeline targets in partnership with Sales
• Reverse-engineer revenue targets into rigorous demand models: ACV assumptions, conversion rates, channel mix, velocity — and defend them with data
• Drive measurable marketing-sourced and influenced revenue
• Establish disciplined budget allocation
• Run attribution that is production-ready from day one — not perpetually preliminary
• Lead paid acquisition, ABM, and digital growth programs
• Drive experimentation and conversion optimization
• Improve CPL, SQL conversion, and CAC efficiency
• Manage and optimize demand budget allocation
• Deploy AI agents to continuously monitor market intent signals — from technographic triggers to buying behavior — and translate them into automated, personalized outreach at scale
• Personally architect AI-enabled workflows across paid acquisition, ABM, outbound, and content — not delegate, build
• Translate hands-on fluency with Clay, Apollo, LLMs, and AI agents into operationalized, repeatable systems
• Co-design AI-augmented prospecting workflows with the SDR/BDR organization — from signal detection to personalized outreach at scale
• Define website conversion strategy and optimization roadmap
• Partner with Product Marketing on messaging alignment
• Establish CRO testing framework and performance benchmarks
• Align enterprise events and regional programs to pipeline goals
• Integrate digital and field strategies for account penetration
• Partner with Sales on territory activation
• Define attribution philosophy and reporting standards
• Partner with Marketing Ops on CRM integrity and data hygiene
• Drive ROI transparency and forecasting visibility
• Build and lead a high-performance demand organization
• Establish KPI rigor and accountability culture
• Model AI-first ways of working — and hold the team to the same standard
• Prepare the function for international growth

Requirements

• 10+ years in B2B SaaS Demand Generation
• Proven pipeline growth leadership
• Proven ability to build rigorous demand math models from revenue target to channel plan
• architected and defended, not sketched
• Hands-on AI fluency: you have personally designed and deployed AI workflows in campaign execution, audience targeting, and outbound
• and can walk through exactly what you built, why, and what it produced
• Experience operationalizing AI with SDR/BDR teams
• built the systems, not philosophically supported the idea
• Experience managing multi-million euro demand budgets
• Strong analytics and performance marketing expertise
• Enterprise SaaS experience
• Ability to lead across matrixed organizations
• Agentic mindset: given constraints, you know where AI multiplies scope
• and you act on it

Tech Stack

• Apollo
• SQL

Benefits

• A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
• Room for creativity through collaborative teamwork and an open communication culture
• Flexibility and team bonding with our hybrid work options
• Fuel for your growth journey, both personally and professionally
• Sustainable mobility options, promoting eco-friendly commuting solutions
• Fun team events and outings with our global teams
• Inspiring workspaces in Mannheim, Munich and beyond