The Business Development Specialist is responsible for driving outbound and inbound sales activity to generate qualified opportunities, support distributor growth, and accelerate revenue within the Motion Safety business.
This role partners closely with Sales Engineering, Marketing, Product Management, Customer Service, and Independent Manufacturer Representatives to execute campaigns, support the field sales team, and advance opportunities through the sales funnel.
Drive outbound sales campaigns to targeted customers and optimize the impact of existing and new campaigns
Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
Pursue qualified end-user leads, create custom quotes, and identify appropriate distributors to collaborate on opportunities
Qualify, route, and advance opportunities to further develop and close deals
Assist the outside sales team by taking ownership and follow-up of established sales deals
Create and manage pipeline activity using a disciplined inside sales cadence with consistent call and email activity, strong discovery, and clear next steps
Manage relationships with assigned or growing distribution accounts
Proactively develop, retain, and expand distributor relationships through upselling and cross-selling
Activate and enable distribution partners to generate pull-through by providing talk tracks, tools, training, and campaign support
Co-sell on priority opportunities and expand existing accounts
Own vertical growth plans and execution for targeted markets including Parking Safety, Medium Duty Mats, and other incremental verticals
Build target account lists and vertical playbooks, then execute quarterly campaigns, bundles, and focus product strategies to drive incremental revenue
Create pipeline and close deals through disciplined prospecting, qualification, quoting, and opportunity advancement
Collaborate with Business Unit Sales Engineers and Independent Manufacturer Representatives to support field sales efforts including site surveys, needs analysis, and product training
Work closely with Marketing, Product Management, Customer Service, and other internal teams to earn new business and support customer success
Partner with Product Management on new product launches, including training and campaign execution within the territory
Understand end-market trends and industry best practices and apply relevant value propositions to targeted customers
Use selective travel to unlock and accelerate large opportunities by conducting site visits, validating scope and solution fit, and converting findings into proposals that increase win rates and order size
Continually develop verbal and written communication, listening, presentation, and phone skills.
Requirements
Bachelor’s degree in Business, Marketing, or a related field preferred but not required
1–3 years of experience in inside sales, business development, or a related role
Strong verbal and written communication skills
Comfortable making high volumes of outbound calls and emails daily
Ability to build rapport quickly and maintain strong customer relationships
Experience using CRM platforms such as Salesforce, HubSpot, or similar tools
Strong organizational and time management skills with the ability to manage multiple priorities
Proven ability to meet or exceed sales targets in a fast-paced environment
Self-motivated with a strong work ethic and a hunter mentality
Familiarity with channel sales or distribution-based selling models
Experience developing and executing account-based campaigns, vertical playbooks, or distributor enablement strategies
Willingness to travel occasionally for ride-alongs, training, and key opportunity assessments.
Benefits
comprehensive medical, dental, and vision coverage
flexible hours and alternative work arrangements
401K plan with company match
company-paid short and long-term disability insurance