Execute and optimize mobile app acquisition campaigns across Apple Search Ads and mobile ad networks for enterprise level clients.
Assist as a mobile activation point of contact for assigned clients, responding to emails and participating in weekly status calls.
Manage budgets, pacing, and daily performance across assigned app install campaigns.
Support channel expansion initiatives by assisting with strategy development and execution.
Build campaign structures, tracking links, benchmarks, and pacing plans.
Monitor performance metrics, identify irregularities, and surface optimization recommendations to internal teams and clients.
Troubleshoot attribution and tracking issues across MMPs (Mobile Measurement Partners) and advertising platforms, ensuring data accuracy and proper setup.
Execute testing initiatives across creatives, audiences, placements, and platforms.
Maintain strong QA standards to ensure campaigns are launched and optimized error-free.
Collaborate closely with internal teams, vendors, and platform partners to meet client goals.

2+ years of digital marketing experience, with at least 1 year in a client-facing role.
Hands-on experience with Apple Search Ads, Google UAC, Google Search, Applovin or similar mobile acquisition channels.
Familiarity with mobile measurement partners (MMPs) and mobile attribution concepts.
Strong understanding of mobile KPIs and app install media buying tactics.
Highly detail-oriented, organized, and comfortable managing multiple priorities.
Strong analytical and problem-solving skills.
Clear and confident written and verbal communication skills.
Self-starter mentality with the ability to work independently and collaboratively.
Tech-savvy and quick to learn new tools, platforms, and technologies.

Manager, Paid Media – Mobile

Key skills