Build standardised campaign frameworks, templates, and playbooks to streamline campaign execution across teams.
Represent global marketing in MarTech initiatives, ensuring integrations and tool adoption align with strategic objectives.
Support customer journey mapping and campaign orchestration across multiple channels, including web, email, social, and content.
Deliver dashboards, reporting, and actionable insights to drive continuous improvement and measure campaign effectiveness.
Drive adoption of new processes, tools, and data-driven ways of working across the marketing organisation.

Proven experience in marketing operations, project management, automation, and marketing management tools.
Solid understanding of campaign measurement, funnel optimisation, and lead management workflows.
Experience developing customer journey maps and lifecycle programs.
Strong communicator and collaborator, capable of influencing and aligning global and regional teams.
Analytical mindset with the ability to translate data into practical actions and drive continuous improvement.

Digital Marketing Operations Manager

Key skills