Manager/Sr. Manager – Customer, Digital Marketing Analytics

Role Overview

• Perform deep-dive analysis on digital/web and business data to generate actionable insights
• Deliver quick turnaround analysis to support fast-paced business decision-making
• Analyze customer behavior, campaign performance, and retail trends to identify growth opportunities
• Drive use cases across Retail, Marketing, and Customer Analytics
• Translate complex data into clear, compelling narratives and executive-ready presentations
• Partner with cross-functional teams including Marketing, Product, and Business stakeholders
• Design, develop, and track KPIs, dashboards, and performance metrics
• Support Marketing in campaign planning, A/B testing, and performance measurement
• Identify trends, patterns, and anomalies in large datasets to support strategic decisions
• Ensure data accuracy, consistency, and robust quality checks across all analyses
• Build strong relationships with Marketing leadership, including the CMO, to understand business goals, gaps, and customer strategy
• Align data and analytics initiatives with the overall marketing vision and roadmap
• Define and drive the analytics development roadmap in collaboration with technical teams

Requirements

• 8–14 years of experience in Business/Digital Analytics, with a strong focus on Customer & Marketing Analytics within the Retail (Grocery preferred) domain
• Strong expertise in Retail, Digital Marketing, Campaign Design, and Marketing Performance Measurement, including exposure to AI/ML-driven campaigns
• Robust techno-functional skillset with experience in digital transformation and strategy consulting
• Strong proficiency in SQL, along with experience in data visualisation tools such as Power BI or Tableau
• Familiarity with web analytics tools (e.g., Google Analytics) and working knowledge of Python or R
• Proven ability to analyse large, complex datasets, generate insights, and translate them into actionable business recommendations
• Exceptional storytelling and communication skills, with the ability to present insights to senior and non-technical stakeholders
• Strong problem-solving skills with the ability to navigate ambiguity and work in fast-paced, quick turnaround environments
• Demonstrated ability to collaborate cross-functionally, manage multiple priorities, and influence stakeholders with strong executive presence

Tech Stack

• Python
• SQL
• Tableau

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.

Tiger Analytics provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, national origin, ancestry, marital status, protected veteran status, disability status, or any other basis as protected by federal, state, or local law.