Paid Media Manager

Role Overview

• Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
• Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are consistently met.
• Lead media planning and budget allocation to maximize efficiency and profitability.
• Direct end-to-end campaign execution: keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.
• Monitor KPIs and performance metrics, proactively optimizing campaigns to achieve growth targets.
• Implement A/B and multivariate testing to continuously improve campaign performance.
• Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms into actionable insights.
• Deliver clear, strategic performance reports to leadership and clients, highlighting opportunities for growth and efficiency.
• Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps teams to ensure cohesive execution of paid media campaigns.
• Integrate paid media into the broader marketing mix, driving synergy across channels.
• Serve as a senior point of contact for clients, managing expectations, presenting strategies, and leading pitches.
• Communicate campaign progress, OKRs, and strategic recommendations to leadership and stakeholders.
• Mentor and guide junior paid media specialists, ensuring high-quality output and professional growth.
• Standardize processes, tools, and reporting frameworks to elevate team efficiency and consistency.

Requirements

• Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.
• Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Proven track record of managing large-scale paid media budgets and delivering measurable business results.
• Project management experience preferred.
• Must be knowledgeable in Google Workspace.
• Strong professional written and verbal communication skills
• Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
• Driven, passionate, and self-motivated
• Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.
• Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
• Should have intermediate to expert-level experience in the following:
• Google Analytics
• Google Suite
• Google Adwords
• MS Excel/Google Sheets
• Meta Business Suite
• Meta Ads Manager
• Analyzing Data
• A/B Testing
• Conversion Rate Optimization (CRO) Techniques
• Good understanding of marketing principles
• Account Management
• People Management
• Project Management