Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends
Own social media channel growth, audience awareness, education and engagement
Drive the strategic inclusion of social media across brand programs through content development and community management
Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.
Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
Lead planning and execution of thoughtful, engaging social media events with partners
Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis
Plan A/B tests on social media to reach and exceed KPIs
Concept, plan and execute mailers for influencers
Manage multiple projects on time and on budget
Track & compile campaign KPI's for monthly recaps & analysis
Manage production of social-first creatives aligned to each channel’s best practices

3-5 years of social media marketing and project management experience
Capable of multi-tasking across initiatives and campaigns
Experience building content calendar
Experience integrating social activations with broader marketing campaigns
Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy
Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube
including both organic and paid distribution strategies
Experience with creator/influencer recruiting tools, campaign posting and analytics tools
Experience with Sprout Social, Brandwatch and Sprinklr a bonus
Always on top of the latest industry, platform and digital trends
Creative out of box thinker. Keen understanding of impactful visual content; photography, videography and/or design skills a plus
Flexible to evolving responsibilities in a growing company

Social Media and Influencer Marketing Manager

Key skills