Develop Clio's growth strategy for government legal teams — including federal, provincial/state, municipal legal departments, public defenders, and legal aid organizations — identifying marketing opportunities that can unlock significant expansion in this segment;
Design and execute multi-channel marketing programs tailored to the government buyer journey, accounting for longer decision cycles, procurement requirements, and institutional buying processes;
Build awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public sector legal community;
Align Government Channel Partners and Resellers on an integrated go to marketing strategy;
Analyze Clio's marketing and sales funnel for the government segment, identify friction points, and implement strategies to improve conversion at every stage;
Partner closely with Sales, Revenue Operations, and the extended Marketing to align on messaging, gather feedback, and ensure programs are driving results;
Develop a deep understanding of government legal teams — their mandates, pain points, technology adoption patterns, and procurement constraints — and share these insights across the team;
Maintain scalable, end-to-end programs designed with specific goals aligned to the government segment's growth trajectory.

7-10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences;
Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations;
Experience working directly and activating Government resellers and channels partners on joint GTM strategies;
Excellent analytical skills and experience measuring and optimizing data-driven marketing programs;
Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines;
Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers;
Comfort making decisions with imperfect information in an emerging, high-growth environment;
Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline.

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Senior Marketing Manager, Government

Key skills