Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office
Own and elevate our end-to-end customer lifecycle marketing strategy
Lead the development of a comprehensive customer engagement framework designed to drive retention, loyalty, product utilization and customer advocacy across healthcare provider base
Partner closely with Customer Success, Product, Provider Operations and Demand Marketing
Develop a comprehensive customer lifecycle marketing strategy aligned to retention, expansion and utilization goals
Design and implement segmented engagement journeys across onboarding, adoption, value realization and advocacy stages
Establish KPIs tied to product utilization, retention rates and expansion revenue
Lead development of a strategic, segmented customer communications strategy
Define audience segmentation strategy based on parameters such as specialty, product mix, engagement level and growth potential
Partner with Digital/Demand teams to leverage marketing automation and CRM tools

8+ years of experience in customer marketing, lifecycle marketing, product marketing or retention marketing (healthcare or B2B preferred)
Proven experience developing lifecycle engagement strategies that drive measurable retention and growth
Experience building customer advocacy programs
Expertise in marketing automation platforms and CRM systems
Ability to operate both strategically and tactically in a fast-paced environment
Exceptional cross-functional collaboration and influence skills
Strong executive presence and ability to communicate effectively with senior leadership
Bachelor’s degree in Marketing, Communications or related field

Senior Manager, Customer Marketing – Engagement

Key skills