Own the end-to-end creative process for social content—from initial brief and strategic research to ideation and final copy execution.
Develop and manage social media editorial calendars for platforms including LinkedIn, Facebook, and X (Twitter), ensuring content aligns with overarching brand strategies.
Flex your copywriting expertise across diverse digital marketing initiatives, brand campaigns, and high-stakes internal communication materials.
Balance daily "bread-and-butter" copywriting needs with the ability to ideate "out-of-this-world" creative projects that break through the noise.
Act as a strategic planner, identifying audience insights and social trends to inform content pillars and platform-specific tactics.
Champion creative excellence by leading internal knowledge-sharing sessions on the latest trends in copywriting, social strategy, and digital culture.
Collaborate closely with designers and art directors to ensure visual and verbal elements are perfectly synchronised.
Deliver persuasive, high-energy presentations to internal stakeholders and clients, effectively "selling" creative concepts and strategic rationale.

5+ years of experience in copywriting and social media planning, with a proven track record within a creative agency, consultancy, or technology-led environment.
Exceptional presentation and communication skills, with the ability to articulate complex creative strategies to senior stakeholders with confidence and clarity.
Passionate about the full spectrum of content marketing—from viral social hooks to long-form storytelling and strategic brand positioning.
Masterful command of English (written and verbal), with the ability to adapt tone and voice across multiple brand identities.
Strong project management abilities, capable of navigating a dynamic matrix organisation and managing multiple high-priority workstreams simultaneously.
Strategic mindset with an analytical edge, comfortable using social insights to steer creative direction.
A self-starter who thrives in an autonomous, "start-up" style environment and isn't afraid to get their hands dirty.
Passionate about the technology and entertainment landscape, with a desire to contribute to high-impact brand stories.
Exceptional verbal and written English communication and presentation skills and
ideally
fluent in another Asian language to cover projects across APAC.

Copywriter, Social Planner

Key skills