Build, launch, and manage paid social campaigns across platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, Quora, Reddit, and other social channels.
Develop and refine audience targeting strategies, including core audiences, lookalikes, and retargeting segments using first-party data and platform signals.
Monitor campaign performance and adjust bidding strategies, budgets, targeting, and creative to improve efficiency and increase return on ad spend (ROAS).
Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and campaign measurement.
Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign objectives.
Analyze campaign performance using social ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau.
Prepare performance summaries and reporting dashboards to communicate campaign insights and results to internal stakeholders.
Identify opportunities to scale high-performing campaigns and improve underperforming segments through testing frameworks and optimization strategies.
Stay current on platform updates, new ad formats, automation features, and industry trends in paid social advertising.
Contribute to the ongoing expansion of our paid media initiatives by testing new channels, audiences, and creative approaches.

3
5 years of hands-on experience building and managing paid social campaigns, specifically within Meta Ads and LinkedIn Ads.
Experience managing campaigns with meaningful budgets (ideally $50K–$100K+ per month) and optimizing toward performance metrics such as ROAS and revenue.
Strong working knowledge of paid social campaign structure (campaigns, ad sets, targeting, ads) and optimization levers, including bidding strategies, audience segmentation, and creative testing.
Comfortable analyzing performance data and translating insights into actionable optimizations that improve campaign results.
Experience working with analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
Familiarity with additional paid social channels such as TikTok, Quora, or Reddit is a plus.
Ability to manage multiple campaigns simultaneously in a fast-paced marketing environment.
Comfortable working with cross-functional teams, including marketing, creative, BI, engineering, and product stakeholders.
Available to work U.S. business hours (Philippines night shift schedule).
Access to a reliable laptop, a stable internet connection, and backup power or connectivity.

Paid Social Specialist – Contract

Key skills