Paid Media Manager

Role Overview

• Own day-to-day management of Stord's paid advertising programs across LinkedIn, Google, Meta, programmatic, OOH and retargeting channels
• Build, launch, and optimize campaigns with a clear focus on pipeline contribution: from awareness and engagement through to conversion and opportunity creation
• Manage budgets across channels with a rigorous focus on efficiency metrics including CAC, CPL, CPC, and pipeline contribution per dollar spent
• Write and iterate on ad copy and work closely with the Brand team on creative briefs, ensuring paid assets are on-brand, compelling, and continuously tested
• Build and execute integrated paid advertising programs that work in concert with ABM, field marketing, content, and email to create coordinated, multi-touch demand motions
• Activate target account lists across paid channels, using LinkedIn, programmatic, and retargeting to deliver relevant, timely messages to the right accounts at the right stage of the funnel
• Partner with the Director of Demand Generation on ABM campaign design, translating account-level strategy into paid channel activation and audience targeting
• Use intent data and first-party signals to identify in-market accounts and build dynamic audience segments that improve targeting precision and reduce wasted spend
• Develop account-level reporting that gives Sales and Marketing visibility into how target accounts are engaging with paid programs and where to prioritize outreach
• Build and maintain a structured testing roadmap across channels, including creative, copy, audience, bidding strategy, and landing page tests
• Codify learnings from every test and apply them systematically to improve campaign performance over time
• Own paid advertising reporting and contribute to the weekly, monthly, and quarterly GTM performance reviews led by the Director of Demand Generation
• Monitor channel performance daily and proactively flag anomalies, budget pacing issues, or optimization opportunities before they affect pipeline outcomes

Requirements

• 5 years of hands-on paid advertising experience in a B2B SaaS or tech-enabled services environment, with a clear spike in integrated advertising and ABM activation
• Expert-level proficiency in LinkedIn Campaign Manager required; LinkedIn is the primary channel and you need to know it deeply
• Strong working knowledge of Google Ads including search, display, and YouTube; Meta Ads experience a strong plus
• Demonstrated experience activating ABM programs through paid channels, including target account list management, audience segmentation, and account-level performance reporting
• Experience with intent data and enrichment tools like Clay, 6sense, Bombora, ZoomInfo, or similar platforms for audience targeting and account prioritization
• Strong analytical skills; comfortable building and maintaining dashboards, interpreting performance data, and translating insights into optimization actions
• Solid understanding of attribution modeling and UTM best practices in a B2B multi-touch environment
• Detail-oriented and highly organized; you manage budgets, timelines, and multiple campaigns simultaneously without losing accuracy or momentum.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development