Create and schedule a consistent flow of Reels and static posts to keep the brand active and engaging.
Lead the day-to-day operations of Facebook and Instagram, while spearheading the agency’s launch and growth in other platforms.
Use Canva and AI tools to translate complex insurance topics into relatable, bilingual content for a primarily Hispanic audience.
Manage the Meta Ads Manager to run paid campaigns that drive actual quote inquiries and business leads.
Monitor ad performance and work to adjust creative and targeting based on what is driving the best ROI for the agency.
Manage and optimize the listings for 15 physical locations, ensuring hours are accurate, updates are posted, and client reviews are addressed promptly.
Serve as the "Voice of the Brand" by responding to DMs, comments, and inbox messages in both English and Spanish.
Requirements
2+ years of experience in Social Media Management with a strong portfolio in Canva and Short-form Video (Reels/TikTok).
Bilingual Mastery: Must be 100% fluent in written and verbal Spanish and English.
Technical Ad Experience: Proven experience navigating Meta Ads Manager (Business Suite) to run paid campaigns.
AI Proficiency: Demonstrated ability to use AI tools to scale content production and caption writing.