Own and evolve DS Smith’s strategic brand framework, communication narrative and architecture across divisions, regions, and functions
Establish and enforce clear governance processes enabling compliant brand adoption across the business, and across all channels
Support leadership and internal functions in representing the brand with accuracy, clarity and consistency
Develop and activate multi-channel brand campaigns, aligned to the brand and commercial priorities
Work with Strategic Marketing, Customer Experience, and Innovation teams to ensure category, product and solution narratives are consistently articulated throughout the customer journey
Partner with corporate functions (Corporate Affairs/ HR) to ensure alignment between corporate messaging, reputation-building activity, and brand strategy frameworks.
Collaborate with cross-functional teams to develop cohesive multichannel content and campaigns that reflect the full brand ecosystem
Ensure all brand communications reinforce DS Smith’s differentiation, reputation, and long‑term strategic positioning
Provide strategic brand input into major initiatives including corporate announcements, innovation launches, customer programmes, and employer brand activity
Monitor the DS Smith brand’s perception and messaging effectiveness, using insights to refine and evolve the strategy
Act as a trusted advisor to senior stakeholders across corporate, commercial, and technical teams on Brand strategy and implementation.
Requirements
Previous experience in a brand focused marketing or communications role
Proven experience delivering multi-channel product and customer level brand campaigns
Ability to influence senior stakeholders and navigate cross-functional environments in large organisations
Expert understanding of brand governance, narrative development, and brand architecture frameworks
Skilled in managing multiple concurrent brand initiatives, with high attention to detail and strategic oversight
Excellent written and verbal communication skills, including the ability to simplify complex information
Passionate about protecting, strengthening, and evolving a purpose driven B2B brand.
Benefits
Competitive salary
Car allowance
25 days holiday plus bank holidays
Private Medical Insurance
Pension scheme, life assurance and income protection