Brand Communications Manager

Role Overview

• Own and evolve DS Smith’s strategic brand framework, communication narrative and architecture across divisions, regions, and functions
• Establish and enforce clear governance processes enabling compliant brand adoption across the business, and across all channels
• Support leadership and internal functions in representing the brand with accuracy, clarity and consistency
• Develop and activate multi-channel brand campaigns, aligned to the brand and commercial priorities
• Work with Strategic Marketing, Customer Experience, and Innovation teams to ensure category, product and solution narratives are consistently articulated throughout the customer journey
• Partner with corporate functions (Corporate Affairs/ HR) to ensure alignment between corporate messaging, reputation-building activity, and brand strategy frameworks.
• Collaborate with cross-functional teams to develop cohesive multichannel content and campaigns that reflect the full brand ecosystem
• Ensure all brand communications reinforce DS Smith’s differentiation, reputation, and long‑term strategic positioning
• Provide strategic brand input into major initiatives including corporate announcements, innovation launches, customer programmes, and employer brand activity
• Monitor the DS Smith brand’s perception and messaging effectiveness, using insights to refine and evolve the strategy
• Act as a trusted advisor to senior stakeholders across corporate, commercial, and technical teams on Brand strategy and implementation.

Requirements

• Previous experience in a brand focused marketing or communications role
• Proven experience delivering multi-channel product and customer level brand campaigns
• Ability to influence senior stakeholders and navigate cross-functional environments in large organisations
• Expert understanding of brand governance, narrative development, and brand architecture frameworks
• Skilled in managing multiple concurrent brand initiatives, with high attention to detail and strategic oversight
• Excellent written and verbal communication skills, including the ability to simplify complex information
• Passionate about protecting, strengthening, and evolving a purpose driven B2B brand.

Benefits

• Competitive salary
• Car allowance
• 25 days holiday plus bank holidays
• Private Medical Insurance
• Pension scheme, life assurance and income protection
• Employee Assistance Programme
• Employee Discounts
• Cycle to work scheme