Innovation, Customer Experience and Direct Sales Communications Manager

Allstate Insurance Co. is a leader in protecting families and their belongings, and they are seeking an Innovation, Customer Experience and Direct Sales Communications Manager. This role is responsible for leading the strategy and execution of integrated communications to enhance customer experience and drive business growth through effective messaging and stakeholder engagement.

Responsibilities:

• Lead Strategic Communications - Shape integrated communication strategies by translating research, data and external trends into bold, actionable recommendations that build reputation, trust and advocacy for Allstate
• Champion Culture, Change and Purpose - Lead communications that advance Allstate’s purpose‑driven culture, model adaptability through change and influence others with a confident, human and optimistic approach
• Own Complex Communication Initiatives – Develop, plan and lead end‑to‑end communication programs and projects, aligning key Allstate stakeholders, while navigating complexity and competing priorities
• Drive Stakeholder Outcomes - Design and execute short‑ and long‑term strategies that engage Allstate’s key stakeholders with a clear focus on outcomes to strengthen enterprise reputation
• Use Data to Inform Decisions and Direction - Interpret stakeholder insights to evaluate effectiveness, guide strategy adjustments and elevate the impact of communications
• Elevate Allstate’s Storytelling - With a mindset of curiosity, develop integrated, enterprise‑level stories that reinforce Allstate as innovative, customer‑centric and caring, partnering closely with PR, media and enterprise teams
• Serve as a Trusted Strategic Advisor - Provide communication counsel to leaders and business partners, influence decision‑making and act as a connector across teams and external partners
• Lead High‑Impact Experiences - Own planning and execution of key meetings and events from strategy through delivery, ensuring experiences reflect the Allstate brand standards
• PR/Media Relations & Issues Management: Partner with the enterprise PR team to develop content for owned, earned and paid media, as well as internal channels. Proactively identify and help mitigate reputational risks by working closely with the Issues Team
• Resource Allocation & Budget Management (as required): Support budgeting and monthly forecasting; manage external/vendor relationships in alignment with Communications goals and corporate policies

Requirements:

• 10 or more years of experience
• Proven capability to consult, influence and partner with senior leaders to advance strategic priorities
• Expertise in leading programs with measurable outcomes and strong organizational alignment
• Skilled in building relationships and driving connectivity across teams and business units
• Ability to translate insights and engagement metrics into actionable strategies
• Demonstrated strength in navigating complexity, leading through change and advancing organizational transformation