Senior Web & Performance Manager

Role Overview

• Own web user journey strategy by ICP and product family, ensuring conversion‑optimized experiences.
• Lead conversion rate optimization with A/B testing, analytics, and behavioral insights.
• Manage web analytics infrastructure (GA4, tag management, attribution) for reliable performance data.
• Define and report on KPIs—traffic, engagement, conversion, lead volume, and pipeline impact.
• Partner with SEO Manager to integrate organic search and web performance.
• Contribute to web transformation programme, shaping requirements and performance criteria.
• Build and deploy campaign landing pages and maintain product content directly in CMS.

Requirements

• Proven expertise in web performance and conversion rate optimisation, with a demonstrable track record of improving conversion metrics and pipeline contribution from a B2B web estate, ideally within a technology or SaaS environment.
• Advanced web analytics capability, with hands-on proficiency in GA4 or equivalent platforms, tag management systems, and attribution modelling, and the ability to derive actionable insight from complex data sets.
• Strong CRO methodology and testing discipline, with hands-on experience designing and interpreting A/B and multivariate tests, and the ability to build a structured experimentation programme that drives continuous improvement.
• Deep understanding of ICP-based web journey design, with the ability to translate buyer persona insight and product family priorities into differentiated, conversion-optimised on-site experiences that resonate with distinct audience segments.
• Commercially oriented and pipeline-focused, with the ability to connect web performance data to revenue outcomes, communicate findings clearly to senior stakeholders, and prioritise optimisation activity based on commercial impact.
• Hands-on proficiency with CMS platforms, with the practical ability to build, design, and deploy web pages and landing pages independently, including layout, formatting, and on-brand visual execution, combined with sufficient broader technical literacy to contribute meaningfully to web infrastructure and platform transformation discussions.

Benefits

• We're all different
• and we love this about us.
• We provide an inclusive, safe, and welcoming environment to all Civicans
• there are heaps of opportunities to enable you to grow and be your best.
• Giving culture
• we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.
• Flexible Work
• we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.