Senior PR Account Executive

Role Overview

• As a Senior PR Account Executive, you manage projects with a high degree of independence, bridging strategy and execution across integrated campaigns.
• You translate communications plans into clear actions, ensuring work is delivered on time, on brief and to a high standard across PR and content campaigns.
• You work closely with your Team Lead to implement strategic communication plans that align with client business goals.
• You lead the development of written materials including press releases, pitches, thought leadership articles, case studies, briefing documents and digital content, maintaining high editorial standards.
• You proactively identify media angles and connect current affairs, industry trends and cultural moments to timely opportunities for clients.
• You build and strengthen relationships with media and influencers, confidently managing pitching processes from start to finish.
• You monitor coverage, analyse performance and provide clear, insight-led reporting to clients.
• You support and guide junior team members, reviewing work and helping to build their capability.
• You contribute to new business efforts through research, content development and participation in pitch processes.

Requirements

• 2–3 years of experience in a PR agency, integrated communications environment, or a journalism role with strong exposure to business, technology or current affairs.
• Excellent written and verbal communication skills, with a strong command of the English language and the ability to craft clear, compelling content across multiple formats.
• Experience working with B2B technology, corporate or innovation-led brands is preferred.
• Demonstrated ability to execute integrated communication campaigns across PR, content, digital and social channels.
• Strong media engagement skills, with confidence in pitching and building relationships with journalists and influencers.
• High attention to detail, strong organisational skills and the ability to manage multiple deadlines simultaneously.
• Confidence managing day-to-day client interactions and maintaining professional client relationships.
• A genuine interest in current affairs, business and technology, with enthusiasm for staying informed on industry trends and developments.

Benefits

• Flexibility to work from home and participate in Archetype's work-from-anywhere program (up to four weeks a year!)
• Take advantage of your duvet days for those moments when you need a spontaneous break to rest and rejuvenate.
• Annual leave starts at 20 days, increasing to 25 days after your first year.
• A $200 wellness benefit to support your physical and mental wellbeing.
• $300 home office allowance to help you create a workspace that works for you.
• Monthly contributions toward your internet and phone bills.