Marketing Manager – Government Services

Role Overview

• Develop and maintain differentiated messaging and value propositions for the HMMS suite, tailored to U.S. government buyers including defense logistics officers, EHS professionals, and procurement stakeholders.
• Partner with Product Management to support new launches and feature releases, translating technical capabilities into clear value for government prospects and existing customers.
• Monitor the competitive landscape for government hazardous material management solutions and keep internal teams informed of market developments.
• Plan and execute integrated demand generation campaigns targeting government and defense accounts, including federal agencies, military installations, and GSA contract holders.
• Drive full-funnel marketing programs across digital channels (SEM, paid social, display, email), webinars, and government-focused trade events (e.g., SAME, DLA conferences), and ABM programs.
• Define campaign KPIs, track pipeline contribution, and continuously optimize programs based on performance data.
• Partner with digital marketing to ensure HMMS solution pages, SEO content, and paid strategies effectively reach government procurement and EHS audiences.
• Develop a deep understanding of U.S. Department of Defense acquisition processes, GSA schedules, and federal procurement cycles to align marketing timing and tactics effectively.
• Collaborate with Sales on account-based marketing (ABM) programs targeting key defense and federal agencies, providing tailored content, outreach materials, and campaign support.
• Build visibility within relevant government user communities and industry associations to strengthen Sphera’s credibility in the federal market.
• Develop thought leadership content such as white papers, blogs, webinars, and regulatory updates addressing key challenges in hazardous material compliance, DoD EHS requirements, and federal sustainability mandates.
• Collaborate with subject matter experts to translate complex technical and regulatory topics into compelling content for government EHS professionals and logistics managers.
• Contribute to and align with the broader Product Stewardship content strategy.
• Align with Sales, Customer Success, and Account Management teams on pipeline targets, customer expansion opportunities, and renewal marketing programs.
• Partner with digital marketing, corporate events, and ABM teams to ensure consistent execution and messaging across all channels.
• Report on marketing performance and pipeline contribution to leadership with clear recommendations for improvement.

Requirements

• 3 – 5 years of B2B marketing experience
• Demonstrated experience marketing to U.S. government, federal, or defense accounts.
• Proven ability to develop and execute multi-channel demand generation campaigns that drive qualified pipeline and revenue.
• Experience crafting product positioning, messaging frameworks, and sales enablement content for technical or compliance-focused software.
• Familiarity with ABM strategies and platforms (e.g., 6Sense, LinkedIn, etc); experience targeting government or regulated-industry accounts is a plus.
• Proficiency with marketing automation, CRM, and analytics tools (e.g., Salesforce, Pardot, HubSpot, Google Analytics).
• Strong written and verbal communication skills with the ability to translate complex regulatory topics into clear and compelling messaging.
• Background in EHS, product stewardship, hazardous materials management, SaaS, or defense/government contracting is a strong plus.
• Excellent project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.

Benefits

• Medical, Dental, and Vision Insurance
• Health Savings Account
• Flexible Spending Account
• 401(k) Retirement Plan with Company Match
• Life and Disability Insurance
• Critical Illness Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• Paid Time Off and Holidays
• Flexible Working Schedule