Octave is a company that provides mission-critical software to enhance decision-making across asset lifecycles. They are seeking a Field Marketing Manager to drive growth in their physical security business unit through strategic planning and execution of marketing campaigns, partner engagement, and event management.
Responsibilities:
- Plan and execute day-to-day partner marketing execution across distributors, resellers, and alliances
- Develop and facilitate co-marketing campaigns and outreach to top customers
- Maintain a structured partner marketing calendar aligned to regional and global priorities
- Execute regional digital campaigns, including email, webinars, paid social and content syndication to drive lead generation and retention across the Total Addressable Market (TAM)
- Execute marketing programs using both outbound and inbound tactics and channels
- Build, track and report on campaign performance leveraging Pardot, Salesforce, and Demandbase
- Support lead handover and follow-up processes with sales teams to ensure pipeline velocity
- Oversee and support planning and execution of regional events such as webinars, partner events, trade shows, and roadshows
- Drive pre-event promotion and post-event follow-up to maximize lead capture and conversion
- Create a cadence of external segmented communications to customers and partners
- Create and update campaign materials, including emails, landing pages, one-pagers, and presentations
- Make light edits to existing assets using Adobe Creative Suite
- Coordinate internal communications to sales and partners on upcoming campaigns and events
- Support local PR opportunities and content syndication (press releases, case studies, articles)
Requirements:
- BSc/BA in Marketing, Communications or equivalent
- 5-10+ years of experience in B2B technology marketing, either as a single contributor or part of a regional team
- Proven experience managing marketing channels and tactics targeted toward physical security
- Exceptional communication, interpersonal and professional writing skills
- Strong cross-functional collaboration skills, with the ability to work effectively with remote teams
- Technical Proficiency (Required): Hands-on experience with Pardot, Salesforce, Demandbase, Google Analytics, Google Ads, Adobe Creative Suite
- MS Office
- Well-organized and meticulous, with the ability to manage multiple tasks across markets with guidance and support
- Commercial awareness partnered with a creative, problem-solving mindset