Supports QVC & HSN and is responsible for leading strategy, planning and execution of multi-channel brand marketing campaigns for QVC US and HSN across multiple channels
Establish relationships across the organization including Programming, Merchandising, Digital, Social Selling, Streaming and Brand Marketing
Close collaboration with Merchandising and Product Teams ensures that integrated campaigns are in sync with product launches, seasonal campaigns, and promotional activities
Works collaboratively with key business stakeholders to plan out key campaigns focused on both driving brand awareness and commerce-based events
Ensures all campaigns and marketing activities align with the overall brand strategy, providing creative direction and feedback
Interacts with senior level people internally and externally, requiring strong understanding of customer insights, marketing strategy, and business strategies

Bachelors degree in Business, Marketing, or equivalent field
10+ years of Marketing, eCommerce or Retail experience
Ability to collaborate with internal stakeholders and external agencies/partners, including day-to-day management of campaign milestones and agency deliverables
Experience owning creative input, development, and execution from concept to completion

Senior Manager, Integrated Marketing

Key skills