Growth Marketing Generalist – B2B

Role Overview

• Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development
• Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required
• Own the content calendar and ensure all activity is planned, produced, and published on time
• Maintain a consistent brand voice and visual identity across every channel and touchpoint
• Identify content and creative gaps and bring proactive ideas that connect to business goals
• Use AI tools and smart workflows to maintain quality at pace
• Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it
• Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring
• Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting
• Analyse campaign performance, draw out the insight, and apply it to the next one
• Produce clear post-campaign reports that demonstrate measurable impact
• Own 50% of organic social across LinkedIn and other relevant platforms
• Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team
• Monitor community engagement and respond to comments
• Report on performance with genuine insight into what's working and why
• Co-own the management of CMS content updates — new pages, copy edits, blog publishing
• Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct
• Liaise with the web agency on development work — brief, review, and sign off
• Contribute to CRO thinking and flag UX / tech issues as you spot them
• Provide content and creative support around the events programme and help with on-the-day coordination as/when needed
• Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development
• Pick up broader marketing projects as the team and business grow

Requirements

• 3–5 years in a marketing role with clear, hands-on ownership of content, creative, and campaign delivery
• A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required
• Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work
• Experience planning and executing campaigns end-to-end, not just contributing to them
• Proven experience in paid social, website management, and events alongside core content and creative work
• Strong copywriting across formats, with a confident, adaptable brand voice
• Proficient in Canva and Figma — you use these daily, not occasionally
• Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level
• Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement
• A strong, creative, and design eye — you know what good looks like, and you can produce it yourself
• Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics
• Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting
• Familiarity with HubSpot or a similar CRM and marketing automation platform
• Comfortable with a CMS (WordPress or similar) for content and page management

Tech Stack

• WordPress

Benefits

• Flexible working times
• Work abroad for up to 90 days per year
• 25 days annual leave (on top of public holidays)
• Take your birthday off and another for a significant day of your choice
• Generous well-being perks
• An annual learning budget to support your growth
• Delivering social impact through improved patient healthcare
• Working at a well-funded and rapidly growing start-up, solving a global problem in a new way