Senior Manager, Growth Marketing – Paid Search

Point is a company dedicated to making homeownership more valuable and accessible. The Senior Manager of Growth Marketing will drive growth across digital marketing channels, focusing on campaign execution, optimization, and cross-functional collaboration to enhance customer engagement and conversion rates.

Responsibilities:

• Campaign Execution: Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM),Programmatic, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI
• Channel Optimization: Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV)
• Strategy Development: Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency
• Data-Driven Insights: Use analytics tools to derive insights from campaign performance and provide regular reporting on results. Ensure data accuracy and provide recommendations based on findings
• Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy
• High-Velocity Experimentation: Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities
• Budget Management: Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints

Requirements:

• 5+ years of hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Programmatic and Online Video
• Experience in consumer finance is a must
• Expertise in tools such as Google Ads, Trade Desk, and other platform-specific tools
• Ability to configure campaigns and use analytics platforms like Google Analytics
• Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services
• Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
• Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes
• Detail-oriented and well-organized with a hard-working can-do attitude
• Structured thinker and strong communicator, both verbally and in writing