Design and optimize segmentation, targeting, and personalization strategies to deliver the right experience to the right user at the right time.
Identify key user states (e.g., struggling with insomnia, anxiety, poor sleep quality) and tailor product experiences accordingly.
Continuously improve onboarding, lifecycle journeys, and in-app messaging to maximize engagement and outcomes.
Define and execute the product strategy for connecting users to external care solutions (e.g., clinical programs, partners) when appropriate.
Collaborate with partnership and business teams to translate signed partnerships into high-impact in-product experiences and funnels.
Design seamless, trustworthy, and high-converting user flows that guide users toward relevant care options.
Own and improve key funnel metrics across feature adoption and activation, conversion into care pathways / partner experiences.
Run continuous experiments to improve user outcomes and business performance.
Define success metrics and analyze product performance end-to-end.
Use data to uncover insights, validate hypotheses, and inform product decisions.
Work closely with Design, Engineering, Data, and Marketing to deliver high-quality product experiences.
Ensure alignment across teams on priorities, goals, and execution plans.
Help shape the long-term vision of BetterSleep as a personalized sleep and care platform.
Identify new opportunities at the intersection of consumer wellness and clinical care.

6–8+ years of experience in Product Management, ideally in consumer (B2C) apps, with strong ownership across the full product lifecycle.
Proven track record of driving growth, engagement, and conversion through product-led initiatives.
Strong experience with personalization, lifecycle optimization, or recommendation systems.
Comfortable working on 0→1 and 1→N problems, especially in ambiguous spaces.
Highly analytical, with experience using data to drive decisions and measure impact.
Strong product intuition combined with a sharp eye for UX and user behavior.
Technical enough to collaborate effectively with engineers (SQL/data fluency is a plus).
Experience working with cross-functional teams, including business/partnership stakeholders.
Bonus: experience in healthtech, wellness, or digital therapeutics.

Senior Product Manager, Connected Experience – Core, Partnerships

Key skills