Senior Growth Product Manager

Role Overview

• Own key conversion metrics: conversion to purchase, and incremental revenue growth.
• Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment.
• Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale.
• Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent.
• Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion.
• Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles.
• Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions.
• Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys.
• Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof.
• Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction.
• Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers.
• Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact.
• Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.

Requirements

• 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses
• Proven track record of improving conversion rates and revenue in digital products
• Experience in optimizing customer journeys, particularly sales funnels
• Strong understanding of acquisition channels and how they impact user behaviour
• Strong skills in analyzing user behavior and payment data to derive actionable insights.
• Data-driven decision-maker with a strong analytical background.
• Proficiency in building and working with growth models.
• Expertise in A/B testing and implementing successful warm-up strategies.
• High level of collaboration and leadership abilities, working effectively with cross-functional teams.

Benefits

• Competitive salary package commensurate with experience, plus stock options
• The equipment you need to do your job
• A premium Palta Family subscriptions (Simple, Flo, Zing etc.)
• 21 days annual leave, plus bank holidays