Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks
Monitor the pacing of paid media campaigns to ensure no under or over delivery
Report performance metrics to stakeholders, including strategy recommendations to improve performance
Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors
Provide support to internal stakeholders as it relates to relevant paid media requests
Conduct keyword research and ad copy development to support campaign objectives
Collaborate with team members to brainstorm and implement innovative campaign strategies
Stay up-to-date with industry trends and best practices in paid media
Support the Paid Media Director in day-to-day campaign management tasks
Assist with ad hoc projects and additional job duties as assigned by management

Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, display, social, video, etc.) tailored to legal industry
Deep understanding of lead generation funnels and conversion optimization within the legal digital marketing space
Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)
Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams
Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
Strong analytical skills with the ability to interpret data and derive actionable insights
Excellent written and verbal communication skills
Detail-oriented with strong organizational abilities
Ability to multitask and manage multiple projects simultaneously
Team player with a positive attitude and willingness to learn and grow

Paid Media Strategist

Key skills