Paid Media Analyst

Role Overview

• Lead growth initiatives: Lead end-to-end Paid Media campaigns and growth initiatives, from strategy development and experiment design to execution and optimization.
• Optimize Performance: optimize paid campaigns across all channels, driving growth through continuous testing, analysis, and optimization of KPIs, audiences, bidding strategies, keywords, and creative assets.
• Reporting: Update and maintain reports on paid media performance, providing regular updates to the regional marketing teams.
• Strategy Support: Analyze and provide support for new initiative launches, including CRM strategies using Salesforce.
• Creative Strategy: Propose new creative strategies for landing pages and campaign content.
• Campaign Analysis: Monitor and analyze campaign performance to identify areas of improvement and ensure alignment with business goals.
• Operational Management: Manage the operational aspects of agency relationships, focusing on optimizing paid media efforts.
• Weekly Meetings: Participate in weekly meetings with the Paid Media team, Sales, and Marketing.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• If you reside in São Paulo, you must be available to work from the office once a month.
• Degree in Marketing, Communications, Business, or a related field.
• Proficiency in paid social, paid search and display ads, Canva, CRM tools (HubSpot and Salesforce), Tableau, and Google Workspace (Google Drive, Docs, Sheets, and Presentation).
• Experience in paid media and digital marketing, with a strong understanding of different cultural markets.
• Experience in managing cross-platform campaigns and working with international teams is highly desirable.
• Proficiency in English is mandatory.

Tech Stack

• Tableau

Benefits

• WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
• HEALTHCARE: Health, dental, and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
• FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
• PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
• CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.