GTM Enablement Manager

Role Overview

• Alignment with product team priorities: Oversee all strategic product launches aligned with product team priorities, ensuring seamless execution and cross-functional collaboration. Maintain visibility and governance over additional product launches, migrations, and upgrades led by Market Leads within their respective segments, providing guidance and alignment to overall business objectives.
• Commercial Team Readiness: Lead the design and delivery of comprehensive enablement programs—including training, playbooks, and competitive intelligence—to ensure customer-facing teams (Sales and CSMs) are fully equipped to position and deliver the value of new products. Provide strategic guidance and resources for objection handling, pricing strategies, and value propositions to drive confident selling and successful adoption.
• Cross-Functional Coordination: Serve as the primary liaison between Revenue Operations, Product, Marketing, Sales, Professional Services, and Customer Success to ensure seamless communication and execution of product launches. Drive alignment on timelines, KPIs, and success metrics, fostering collaboration across teams to deliver consistent and impactful go-to-market outcomes.
• Performance Measurement: Track the adoption and effectiveness of enablement materials to ensure they drive desired outcomes. Monitor revenue impact from product launches and leverage data-driven insights and feedback to refine enablement strategies, optimizing performance and maximizing business impact.
• Standardized Launch Framework: Develop and implement a scalable, standardized framework for all commercially available product launches to ensure consistency, efficiency, and alignment across Revenue, Marketing, and Product teams. Establish clear processes and best practices that enable repeatable success and seamless cross-functional collaboration.

Requirements

• Strategic Planning & Execution: Ability to design and implement enablement programs that support product positioning and adoption
• Project Management: Strong organizational skills to manage timelines, deliverables, and stakeholder expectations.
• Cross-Functional Collaboration: Skilled at working with product, marketing, sales, and GTM teams to ensure alignment.
• Strong problem-solving and adaptability in fast-paced environments.
• Leadership qualities to influence without direct authority.