Communications & Content Manager

Role Overview

• Manage social content calendar in coordination with third-party marketing agency and internal stakeholders.
• Develop channel-appropriate, native social content to support campaigns.
• Partner with Creative on visual identity and systems for optimizing social creative production.
• Report on engagement and signal insights and recommend iterative improvements.
• Drive PR agency execution on pitched content initiatives and announcements.
• Coordinate executive participation in contributed content, interviews, and commentary.
• Ensure flagship programs (e.g., Stats) are fully packaged for earned media.
• Coordinate awards submissions, including SME contributions.
• Report on media coverage, share-of-voice, and competitive signal.
• Identify reactive PR opportunities aligned to narrative pillars.
• Manage editorial calendar in coordination with Technical Storytelling Manager and Senior Technical Editorial Manager.
• Own the Brand, Executive, and Corporate content lane and develop content to support campaigns.
• Report on content performance and production.
• Serve as the hub for brand campaign packaging and amplification.
• Partner with leadership to establish social, PR, and comms strategies aligned with business goals.
• Own the overall management of our narrative calendars and cadences.
• Increase Backblaze’s visibility and credibility in the AI ecosystem.
• Build meaningful relationships with builders, platforms, and influencers.
• Identify strategic co-marketing and partnership storytelling opportunities.
• Serve as senior advisor to executives on external positioning.
• Own and execute PR and communications strategy aligned to AI Supply and AI Demand pillars.
• Partner with content leadership to shape quarterly communications themes.
• Lead PR agency strategy, briefings, and prioritization.
• Secure high-quality earned media placements and thought leadership opportunities.
• Drive executive visibility in relevant publications and communities.
• Establish Backblaze as a primary voice within AI infrastructure conversations happening in online spaces.
• Shape social presence beyond promotional content into POV-driven engagement.
• Guide executive and company-level social voice and overall strategy.
• Identify reactive and proactive commentary opportunities.
• Serve as crisis comms lead.
• Monitor share of voice and competitive signal.

Requirements

• 4+ years of experience in communications, content marketing, PR, or a related field
• Strong experience managing editorial or campaign calendars across multiple stakeholders
• Experience working with PR agencies, social programs, and/or content distribution
• Proven ability to execute cross-channel campaigns (social, PR, content) with attention to detail
• Strong written and verbal communication skills, with an eye for tone, messaging, and audience
• Comfort working in fast-paced environments with shifting priorities
• Experience using data and reporting to inform decisions and improve performance
• Highly organized with strong project management and follow-through skills

Benefits

• Healthcare for family, including dental and vision
• Competitive compensation and 401K
• RSU grants for full-time employees
• ESPP program
• Flexible vacation policy
• Maternity & paternity leave
• MacBook Pro to use for work, plus a generous stipend to personalize your workstation
• Childcare bonus (human children only)
• Fertility treatment and support
• Learning & development program
• Commuter benefits
• Culture that supports a healthy work-life balance