Execute cross‑sell and upsell marketing initiatives designed to increase recurring revenue within the existing customer base.
Implement customer marketing plans to support retention goals, including re‑engagement of at‑risk or lapsed customers.
Maintain the customer marketing calendar and manage customer communications such as newsletters, surveys, nurture campaigns, event communications, and engagement programmes.
Project manage the development of customer advocacy assets, including reviews, references, referrals, testimonials, and case studies.
Monitor and respond to customer reviews posted on public review platforms and app stores in a timely and professional manner.
Collaborate closely with internal teams to support the delivery of in‑person and virtual customer events, including webinars, roadshows, workshops, and customer programmes.
Ensure customer messaging aligns with the company’s brand and positioning, reinforcing thought leadership within the market.
Track, analyse, and report on the performance of customer marketing initiatives, continuously optimising programmes against objectives, timelines, and budgets.

2+ years’ experience in a marketing role, ideally with exposure to customer or lifecycle marketing.
Working knowledge of marketing automation platforms, content management systems, and webinar tools (e.g. HubSpot, Marketo, Salesforce, GoToWebinar).
Bachelor’s degree (or equivalent experience) in Marketing, Business, or a related field.

Customer Marketing Specialist

Key skills