Marketing Automation Specialist

Role Overview

• Own the full lifecycle communication strategy across email and text messaging channels, including campaigns that drive nurturing, onboarding, reactivation, and retention
• Design and implement automated workflows and triggered communications that move leads and prospects efficiently through the marketing funnel.
• Establish and maintain tracking and attribution frameworks to ensure accurate measurement of engagement and conversions.
• Collaborate with cross-functional marketing partners to confirm that tracking, forms, and integrations function properly across all systems.
• Develop, test, and refine personalized and dynamic content to enhance message relevance and audience engagement.
• Oversee daily email and text operations, including campaign setup, list management, scheduling, and execution.
• Align lifecycle initiatives with overall lead generation and content strategies to maintain cohesive messaging across channels.
• Partner with marketing leadership to develop reporting dashboards that measure campaign effectiveness and conversion performance.
• Analyze campaign results to generate insights and recommendations for optimizing funnel performance.
• Conduct testing to continuously improve campaign productivity, deliverability, and engagement.
• Monitor program outcomes and adjust strategies to enhance overall effectiveness and return on investment (ROI).
• Serve as a subject matter expert on marketing automation tools and lifecycle campaign setup processes.
• Manage audience lists and segmentation across multiple systems to ensure accurate targeting and messaging.

Requirements

• Three years of experience in lifecycle, CRM, or marketing automation campaign management.
• Strong understanding of email and SMS platforms (e.g., HubSpot, Customer.io, Marketo, Salesforce Marketing Cloud, or equivalent).
• Experience implementing UTM tracking, tagging, and attribution within campaign workflows.
• Knowledge of CRM/ATS data flow and reporting alignment for campaign performance measurement.
• Experience with dynamic content, segmentation, and audience personalization.
• Basic familiarity with Google Analytics, Looker Studio, or other reporting platforms preferred.
• Proficiency in speaking, reading, writing, and understanding the English language as required for effective performance of job duties.

Tech Stack

• Cloud

Benefits

• Competitive salary package, including performance bonuses.
• HMO (medical and dental) & Life Insurance coverage.
• Paid vacation and sick leave credits.
• Extra allowances will be given for WFH set-up such as internet subsidy and transportation allowance for WFO set-up.
• Medicine & Optical reimbursements.
• Career development and advancement opportunities.