We are seeking a Product Marketing Manager to drive the go-to-market strategy, messaging, and positioning for our GovTech software solutions.
Develop and execute go-to-market strategies for new product launches and enhancements.
Own and refine product messaging, positioning, and storytelling to communicate our value proposition effectively.
Work cross-functionally with a talented team of Product Marketers across our product suite.
Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage.
Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks.
Collaborate with Demand Generation and Digital Marketing teams to create compelling campaigns that drive awareness and pipeline growth.
Track and analyze the success of product marketing initiatives, providing insights to refine and optimize messaging and positioning.

5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
Proven ability to develop compelling narratives that resonate with multiple audiences, including government agencies and public institutions.
Experience working cross-functionally with Sales, Product, and Customer Success teams.
Excellent writing, storytelling, and presentation skills.
Is a full-stack marketer with deep understanding of sales and marketing funnel.
Analytical mindset with the ability to translate data into actionable insights.
Self-starter with a strategic mindset and a passion for driving business impact.
Multi-disciplined marketer with experience in digital and demand is a plus.

Product Marketing Manager

Key skills