About this role
Role Overview
- Leverages the enterprise player experience & product strategies to develop, build and enhance the player experience in retail, online and in the app
- Drives digital and retail integration through omni-channel marketing experiences
- Liaises with key stakeholders to achieve a seamless, cohesive player experience
- Provides event-marketing expertise for product launches, and activations, and winner celebrations
- Works closely with the Encore Rewards loyalty team to support a seamless, cohesive experience at casino locations
- Manages projects, marketing requirements and deliverables, meeting deadlines
- Delivers marketing programs on budget and provides regular updates on spend variance
- Builds, develops, and maintains strong working relationships with internal departments and external partners
- Leads creative development for casino in-facility signage
- Develops and executes point-of-sale (POS) marketing materials
- Ensures brand consistency and high-quality creative output in all marketing assets
- Communicates creative strategies and project timelines clearly and effectively
- Oversees logistics for POS assets and ensures correct installation at retail locations
- Maintains clear and accurate project records and tracks project progress
- Drafts and distributes internal and external communications as needed
- Responsible for the completion of various project documents and deliverables
Requirements
- A bachelor degree or diploma in marketing
- 4 to 6 years recent, related experience in a consumer marketing or advertising agency environment with a retail or experiential marketing focus
- Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management
- Strong understanding of customer and market dynamics
- Solid knowledge of content marketing across multiple mediums
- Demonstrated experience in the development and implementation of strategic marketing plans
- Strong marketing communications skills and ability to deliver integrated marketing campaigns
- Experienced with Microsoft Office Suite: Word, Excel, Outlook, etc.
Benefits
- Robust wellness programs to enhance your physical, mental, social, financial and career well being
- Flexible working model which supports work-life integration
- Volunteer hours for our people each year