Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities.
Develop joint business plans with priority distributors and rep agencies; set goals, KPIs, and co-funded initiatives.
Segment partners (tiering) and define benefits, incentives, and requirements to drive performance and loyalty.
Own MDF/co-op strategy, policy, claims, and budget governance; improve utilization and ROI.
Design seasonal promotions, SPIFFs, rebates, and bundle offers for NPI and base business; ensure compliance.
Launch through-channel campaigns (email, paid/local digital, social, search, events) that partners can easily activate.
Manage partner portal/PRM and TCMA platforms (content syndication, ad funds, campaign-in-a-box).
Drive contractor and distributor enablement: certification programs, webinars, and counter training with Sales/Training.
Plan regional events (Utility/energy conferences, roadshows, counter days) to generate partner demand.
Build dashboards for MDF usage, campaign activation, MQL→SQL conversion, partner contribution, promo lift, and ROI.
Lead and develop a team of channel marketers, coordinators, and/or agencies.

Bachelor’s degree in Business, Communications, or a related field.
7+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B.
Proven success with co-op/MDF, promotions, incentives, and through-channel marketing at scale.
Experience with PRM/partner portals, TCMA, CRM (e.g., Salesforce), and marketing automation (e.g., Marketo/Eloqua).
Strong analytical skills; proficiency with dashboarding/BI tools and POS/ship-through analysis.
Excellent stakeholder management; ability to simplify technical content for contractor audiences.

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.

Channel Development Manager – Air Conditioning Technologies

Key skills