Design, build, and operate scalable lifecycle journeys that drive pipeline efficiency and long-term customer value
Directly influence revenue outcomes by improving conversion, velocity, retention, expansion, and cross-sell performance through data-driven lifecycle strategy
Support the execution of end-to-end lifecycle marketing programs, from acquisition through advocacy
Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment
Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment
Support more complex or personalized campaign builds as needed
Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints
Maintain high standards for execution quality and campaign delivery across lifecycle programs

4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
Strong understanding of segmentation, triggers, personalization, and automated journeys
Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.
High attention to detail with a strong QA mindset
Ability to manage multiple initiatives in a fast-paced, cross-functional environment
Strong communication and collaboration skills

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust health and wellness benefits, including an annual wellness stipend
401k with company match
Annual wellness stipend
Flexible and generous paid time off
Employee Stock Purchase Program

Marketing Automation Manager

Key skills