Operationalize Ping’s Ideal Customer Profile (ICP) across systems, segmentation, territory design, and target account strategy
Define, implement, and scale the Marketing Qualified Account (MQA) framework in partnership with Analytics, RevOps, and IS
Support the evolution from lead-based to account
and buying group–centric marketing across platforms such as Salesforce, Marketo, and 6sense
Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots)
Act as an internal consultant to Marketing, taking on ambiguous, high-priority projects and driving them to completion
Design and optimize end-to-end marketing processes (intake → build → QA → launch → reporting) across tools like Asana and Helpdesk

5–8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS
Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.)
Proven ability to lead complex, cross-functional initiatives end-to-end
Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense.
The ability to navigate the organization and influence priority calls using clear, data-backed evidence.
A knack for solving ambiguity and creating structure where the path forward isn't always clear.

Marketing Operations Program Manager

Key skills