Director, Partnership Strategy

Role Overview

• Support and advance the strategic direction of the Activation Partnership Enablement team through high-quality, insight-led activation strategies.
• Contribute to the development and application of go-to-market frameworks, templates, and best practices used across pre-sales.
• Balance bespoke, 1:1 strategic thinking with the need for repeatable, scalable approaches.
• Develop thoughtful activation ideas that integrate audience intelligence, media strategy, and creative considerations.
• Translate data and insights into compelling strategic narratives that resonate with agencies and brands.
• Partner with creative, media, and activation teams to ensure ideas are executable and performance-driven.
• Support Sales on qualified strategic opportunities, including priority partnerships, high-opportunity cross-sells, and top-tier case requests.
• Contribute to strategic frameworks for RFPs and pitches, helping shape the approach, insight, and activation recommendations.
• Participate in client and agency calls as a strategic partner, bringing clarity and confidence to discussions.
• Partner with cross-functionally (Marketing, Planning, Data Cloud, Product, Analytics, Client Success, Client Experiences) to identify where Strategy engagement will drive the greatest impact.
• Help align levels of engagement with business priorities and available resources.
• Partner closely with Zeta’s Data Cloud and Intelligence teams to integrate platform capabilities and insights into activation strategies.
• Ensure insights enhance the strategic story—driving clarity and relevance without overwhelming clients.
• Work alongside Activation Analytics and Data Cloud Analytics teams to support repeatable, situationally appropriate measurement approaches.

Requirements

• 6–9 years of experience in media strategy, activation strategy, partnership enablement, or pre-sales within adtech, martech, or agency environments.
• Strong understanding of digital media, data, identity, and measurement.
• Experience developing strategic narratives that connect insight, media, and performance.
• Ability to simplify complexity and communicate clearly with internal teams, agencies, and clients.
• Strong written, verbal, and presentation skills.
• Comfort working cross-functionally in fast-moving environments with competing priorities.
• A collaborative mindset with a desire to grow into broader strategic leadership.

Tech Stack

• Cloud

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!