You own and drive the full performance of our international Shopify markets, including strategy, execution, and continuous optimization
You develop and implement market entry and expansion strategies to unlock new growth opportunities
You take full responsibility for the end-to-end e-commerce funnel, optimizing the entire customer journey from first touch to conversion
You manage and execute onsite campaigns, promotions, and revenue-driving initiatives across all markets
You continuously improve UX, conversion paths, and overall webshop performance to maximize business impact
You own and evolve our Shopify ecosystem (Markets, themes, apps, integrations) to ensure scalability and efficiency
You lead the creation and management of localized webshop content, ensuring market-specific relevance and consistency
You track, analyze, and report on key performance indicators (e.g. conversion rate, AOV, CLV, CAC, retention) and derive actionable insights
You identify, prioritize, and implement high-impact growth levers based on data and customer behavior
You collaborate closely with CRO, Brand, Creative, and Performance teams to run experiments, validate hypotheses, and drive measurable improvements through testing and AI-powered automation

You bring 3+ years of experience in e-commerce with clear ownership of revenue and business performance
You have strong experience in international D2C environments, ideally across multiple markets
You possess deep expertise in Shopify, including Shopify Markets, internationalization, apps, analytics, theme customization, and landing pages
You have a proven track record of driving revenue growth and improving conversion rates
You demonstrate a strong understanding of e-commerce unit economics and key value drivers
You have a highly analytical mindset with a strong focus on KPIs and data-driven decision-making
You are experienced in leveraging AI tools and automation within e-commerce to drive efficiency and growth
You think entrepreneurially and are able to prioritize effectively in a fast-paced environment
You work in a structured, independent, and solution-oriented manner
You combine strategic thinking with a hands-on, execution-focused approach
You have excellent German and very good English skills.

Senior eCommerce Manager – International Growth

Key skills