Digital Marketing Manager

Role Overview

• Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing
• Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets
• Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency
• Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams
• Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences
• Manage agency partners on campaign execution, audience segmentation, and creative performance
• Partner with design to maintain a consistent ad creative pipeline
• Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization
• Direct agency partners on execution while maintaining internal ownership of roadmap and priorities
• Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning
• Track and report on rankings, traffic, and conversion attribution
• Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.)
• Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation
• Own a unified performance dashboard across all digital channels
• Deliver regular channel reports with clear takeaways and recommendations
• Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination

Requirements

• 3 to 5 years of experience in a digital marketing role with direct ownership of paid and organic channels
• Proven hands-on experience running paid search campaigns (Google Ads required)
• Experience managing agency relationships across paid and organic channels
• Working knowledge of SEO principles, tools (Ahrefs, Semrush, or equivalent), and technical SEO concepts
• Experience running paid social campaigns, with demonstrated ability to reach technical or developer audiences
• Familiarity with AEO/GEO concepts and how to optimize content for AI-driven search surfaces
• Strong analytical skills, comfortable pulling and interpreting performance data without hand-holding
• Ability to work cross-functionally with design, content, and product in a fast-moving environment
• Successful completion of a background check

Benefits

• Meaningful equity in a fast-growing company
• everyone on the team receives stock options — your impact drives our growth, and you share in the upside.
• Generous medical, dental & vision plans
• Flexible PTO
• take the time you need to recharge
• Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication
• Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.
• $1,200 Home Office & Equipment Stipend
• We set you up for success from day one with gear and support to create your ideal workspace