Digital Marketing Manager

Runpod is a rapidly growing platform for developers to build and run custom AI systems, seeking a Digital Marketing Manager to join their Marketing team. This role involves owning and scaling Runpod's paid and organic digital presence, managing campaigns across various channels to drive acquisition and brand awareness.

Responsibilities:

• Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing
• Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets
• Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency
• Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams
• Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences
• Manage agency partners on campaign execution, audience segmentation, and creative performance
• Partner with design to maintain a consistent ad creative pipeline
• Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization
• Direct agency partners on execution while maintaining internal ownership of roadmap and priorities
• Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning
• Track and report on rankings, traffic, and conversion attribution
• Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.)
• Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation
• Own a unified performance dashboard across all digital channels
• Deliver regular channel reports with clear takeaways and recommendations
• Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination

Requirements:

• 3 to 5 years of experience in a digital marketing role with direct ownership of paid and organic channels
• Proven hands-on experience running paid search campaigns (Google Ads required)
• Experience managing agency relationships across paid and organic channels
• Working knowledge of SEO principles, tools (Ahrefs, Semrush, or equivalent), and technical SEO concepts
• Experience running paid social campaigns, with demonstrated ability to reach technical or developer audiences
• Familiarity with AEO/GEO concepts and how to optimize content for AI-driven search surfaces
• Strong analytical skills, comfortable pulling and interpreting performance data without hand-holding
• Ability to work cross-functionally with design, content, and product in a fast-moving environment
• Successful completion of a background check
• Experience marketing a developer tool, cloud infrastructure, or B2B SaaS product
• Familiarity with the AI/ML ecosystem and ability to speak credibly to a technical audience
• Experience with HubSpot, GA4, or similar marketing and analytics platforms
• Hands-on experience with content production or copywriting
• Comfort working in a lean team where ownership is broad and ambiguity is the norm